Coca Cola is a great brand and for us it was a great responsibility. The Happiness Institute of Coca Cola is a brand belonging to the foundation which helps people to adopt habits that help them to be happier .
Our job was to translate all of that in our design and that is why we rely on ” the seven guards of happiness ,” a theory known psychiatrist Rojas Marcos. A color for each guard .
Thus we arrive at a concept colorful, which is what reminds us of happiness and at the same time respects the famous red of Coca Cola.